Geospatial Technology: Enabling Business Continuity And Resilience

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The pandemic has changed business operations. It has been a rough months for companies ever since the pandemic started to flip business operations and processes upside down. A study from the Asian Development Bank (ADB) has revealed that in the Philippines, 70.6% of micro, small and medium enterprises (MSMEs) were forced to close temporarily ever since the pandemic started. With so much uncertainty, businesses with potential local clients need to take action immediately to stay afloat and get ahead.

Companies today are now looking for an alternative business strategy and, geo-location solutions are on the rise. According to eMarketer, only 24% of businesses are using location as a measurement tool and, there is a lot of untapped opportunities to leverage location data for measurement and sales insights. Geo-location solutions have proven to be an effective tool used in improving sales and operations efficiency. It can provide insights into any target demographic by combining customer preferences and locations into complex and valuable data sets.

Business resilience should now be an integral part of business operations. To achieve a resilient operation, companies should leverage Geospatial Technology to have a better understanding of the impact of the crisis and make data-driven decisions. Business leaders can rely on smart maps, powered by geospatial technology, to visualize and leverage a real-time understanding of the challenges they are facing, the needs of customers and study competitor behavior.

Geospatial Technology can give insights into the where and how of employees and core customers, provide a realistic view of operations and realize insights into planning, spending, and resource allocation to strengthen business resiliency for COVID-19 and beyond.