Introduction to Google Maps Platform

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It’s been years since digital maps and the rise of technology have radically changed how people locate, navigate, and create a successful path for their business. Apps such as Google Maps now have become one of a household when it comes to digital mapping.

Google Maps started in 2004 when Lars and Jens Eilstrup Rasmussen went to Google with an idea for a web app that would not only display static maps but provide people with a searchable, scrollable, zoomable map, and that was only the beginning. Since then, Google Maps has evolved into a smart mapping platform offering different APIs that helped companies grow their operations.

Google Maps Platform provides businesses with APIs or Application Program Interface. These API’s are categorize into Maps, Routes, and Places.

Build customized, agile experiences that bring the real world to your users with static and dynamic maps, Street View imagery, and 360° views.
Give your users the best way to get from A to Z with high-quality directions and real-time traffic updates. Determine the route a vehicle travels to create more precise itineraries.

Help users discover the world with rich location data for over 100 million places. Enable them to find specific places using phone numbers, addresses, and real-time signals.

Google Maps Platform empowers businesses to utilize maps for sites, apps, and internal platforms. Use cases vary widely from branch locators and vehicle tracking to overlaying mapping data to make better business decisions and even routing multiple parcel deliveries in real-time.

Webcast Technologies Inc. is a partner and reseller of Google Maps Platform. 

WTI Location-Based solutions with Google Maps API combines location data with multiple layers of information — like customer relationship management, business intelligence, and asset management — into interactive, real-time maps, visualizations, and dashboards that drive stronger decision-making.

See what you can do when you combine your customer and business data with Google Maps. Email us at