Reach Your Stay-At-Home Customers Using Google Maps Platform

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With the rising cases of COVID-19 due to the delta variant, the government has implemented Enhanced Community Quarantine which mandates people to stay at home once again. These unprecedented changes need businesses to realign their business models and marketing strategies. It’s more important than ever for companies to be flexible, creative, and proactive with their strategies. To adapt to the new normal, businesses need to improve the omnichannel experience as customers traverse the shopping journey from offline to online.

Using Google Maps Platform, businesses can leverage location-based data and insights to overcome many of the challenges they face. Mapping Solution and Location Data is now a big factor in most business decisions, and it will be part of the New Normal.

Here are three ways companies can use Google Maps Platform
to Survive during ECQ and Post-ECQ

 Seamless Customer Experience- Google Maps Platform can help customers find store branches, directions, and information about your stores and products. 

Simplify Delivery Operations – Google Maps Platform can help with shipping and delivery needs, including tracking inventory and vehicles, from global shipping to last-mile delivery.

Visualize Business Data- Google Maps Platform can display customer and order data on a map, allowing companies to see in aggregate whether their business is flourishing or struggling in a particular location.

Both leading brands and up-and-coming challengers have found that Google Maps Platform gives them a competitive edge. They’re using the APIs as a canvas for business planning, to increase employee productivity, and as a platform for improving customer experience. Maps put information into context, making data easier to digest for employees and consumers.

Webcast Technologies Inc. is a partner and reseller of Google Maps Platform. In 9 years of partnership, WTI has been helping companies with their Google Maps Platform needs.

As a Google Partner, we can help you optimize your Google Maps with easily reachable support, flexible billing, and access to high-volume discounts. Email us at