Investing is an effective way to grow your business and take it to the next level. Though as lucrative as investing can be, it often incurs a lot of risk and requires a great deal of luck at times, so success is not always guaranteed.
However, people now have easy access to a powerful type of data that is often overlooked—that is geospatial data. Contrary to popular belief, geospatial data can be utilized for way more than mere location tracking and mapping. Used creatively, geospatial data can be a valuable tool in investment research, helping make informed decisions regarding investment strategies and opportunities.
Markets are difficult to predict, but geospatial data in investment research can be utilized to mitigate a great deal of risk by using past data to determine the trajectory of any given investment’s value over a period of time.
Combining other data points from geomarketing and competitive intelligence, you can get a better picture of how businesses you’re planning on investing in perform and if they’re bound for an upturn or downturn in the near future. Geospatial data can even be used to monitor and minimize risks associated with forces of nature, such as natural disasters, and unforeseen circumstances such as the Covid-19 pandemic that had put the world economy and supply chain at a standstill.
Other than reducing risks by predicting a given resource’s value trajectory over time, geospatial data can also be used to monitor the physical state of the resources themselves.
Like in many angles of geospatial data, investment research is all about maximizing your knowledge of data and utilizing it.
Part of analyzing your success in your investment journey, is keeping an eye out for your competition, especially if you have chosen to invest in business. You can use geospatial data to compare and contrast a variety of variables and information including but not limited to:
Check out our article on GIS: Mapping Out Competitive Intelligence
Webcast is the only 100% Filipino-owned Google Partner in the Philippines, including Google Maps Platform, with expertise in Asset Tracking, Supply Chain & Logistics, FMCG, and Oil & Petroleum.